Links and useful resources about the business end of software development.

"Thinking About Commercial Issues" Presentation notes

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Some talking points raised during discussion after the presentation for the London iOS Developer Group:


Out of the attendees who volunteered information about localization efforts, there was a mixed bag in terms of results. Close to a fifty-fifty split in terms of whether people found localization had been a successful avenue for getting more sales.

Tony Short, founder of Jasper Apps, raised the point that localization adds a burden in terms of maintenance effort. Copy and screenshots for all supported locales need to be updated on every release.

A/B Testing

Whilst there is no real solution to the inability to conduct A/B tests on the App Store, people raised the point that you can perform A/B tests within your application.

The library was mentioned as a way to do this.

Sources & Relevant Links

Don't Just Roll The Dice

An excellent (and free) ebook by Neil Davidson on software pricing.

Consumers pay the hidden costs for the 'free' app ecosystem

Insights from the creators of Path, Day One, Paper, 1Password and others.

How ‘Hunger Games’ Built Up Must-See Fever

The new marketing playbook for Hollywood.

Apple iOS App Store Adding 20,000 Apps A Month, Hits 40 Billion Downloads

"That constitutes 641 new apps in the App Store per day - and more than 19,000 new apps every month."

The Business of Software Conference

The best conference I've ever been to. Videos of previous years talks are online.

A software... cooperative?

A look at Plausible Labs, the software cooperative behind Comixology.

The Sparrow Opportunity

"The future of sustainable app development is to give away as much value as possible and empower those who receive more value to pay more for it."